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It’s 2026. AI is no longer a gimmick. It’s an operational co-pilot for e-commerce merchants.

But one question keeps coming up in my conversations with PrestaShop merchants:

“Claude or ChatGPT? Which one should I pick to manage my store?”

The honest answer? It depends on what you’re doing.

And since I have the (somewhat crazy) privilege of working daily with both platforms connected to the same module — MCP Tools Plus for PrestaShop — I decided to settle this question once and for all.

Not with theory. Not with abstract benchmarks.

With a real shop. Real products. Real e-commerce tasks.

The Test Protocol

The Test Store

A real PrestaShop 8.x instance with:

  • ~1,200 active products (fashion & accessories)
  • 3 years of order history
  • Multi-warehouse stock enabled
  • Messy, incomplete data — in other words: real life

The Common Connector

Both AIs use the exact same entry point: MCP Tools Plus, the module I developed to expose PrestaShop data via the MCP (Model Context Protocol).

Same API. Same data. Same permissions.

Only the brain changes.

The 5 Challenges

# Challenge What We’re Really Testing
1 Sales analysis Understanding complex numerical data
2 Stockout detection Anticipation and logical reasoning
3 Product description generation Creativity + SEO + brand voice
4 Problem diagnosis Multi-step reasoning on real data
5 Full autonomous workflow Chaining actions without human intervention

ROUND 1 — Last Quarter Sales Analysis

The Prompt

“Analyze my sales from last quarter. Identify trends, star products, flops, and give me 3 actionable recommendations.”

Claude (Anthropic)

Claude starts by asking clarifying questions:

“By ‘last quarter,’ do you mean Q1 2026 (January-March)? And would you like me to include canceled orders in the analysis or only validated ones?”

Then it retrieves the data via MCP Tools Plus and produces a layered analysis:

  • Macro view: Total revenue, average basket, evolution vs Q4 2025
  • Product view: Top 10 / Bottom 10, with margins (not just revenue)
  • Behavioral view: Best performing days of the week, correlation with past marketing campaigns
  • Recommendations: Specific, nuanced, with “however, be cautious about…” caveats

What impressed me: Claude spontaneously cross-referenced sales data with stock levels to flag that 3 of the top sellers were at risk of stockout. Nobody asked for that.

ChatGPT (OpenAI)

ChatGPT dives right in. No preliminary questions. It retrieves the data and immediately generates a visual report:

  • Formatted tables with emojis and polished styling
  • Text-based charts (ASCII trend representations)
  • More “consultant” tone: punchy phrases, bullet points, bold numbers
  • More decisive recommendations: “Remove these 5 references”, “Double the stock of X”

What impressed me: Speed and immediate readability. The report is “presentable as-is” to a sales director.

Round 1 Verdict

Criteria Claude ChatGPT
Depth of analysis 5/5 4/5
Immediate readability 4/5 5/5
Reliability of conclusions 5/5 3/5
Spontaneous initiatives 5/5 3/5

Claude wins this round. Its ability to cross-reference unrequested data and nuance its conclusions is a step above. ChatGPT is “sexier” in presentation but more superficial on substance.

ROUND 2 — Stockout Detection and Management

The Prompt

“Identify products at risk of stockout within the next 15 days and propose a restocking plan.”

Claude

Claude methodically breaks down the problem:

  1. Retrieves current stock levels via MCP Tools Plus
  2. Calculates sales velocity over the last 30 days per product
  3. Projects stockouts by dividing stock / daily velocity
  4. Ranks by urgency (stockout in 3 days vs 12 days)
  5. Proposes restocking quantities based on supplier lead time (which it asks for if unavailable)

Result: A prioritized restocking table with an “estimated revenue impact if stockout” column.

Unexpected bonus: Claude flags that 2 products have negative stock (data error) and recommends an audit.

ChatGPT

ChatGPT takes a more direct approach:

  1. Retrieves stock and recent sales
  2. Generates an alert list with color coding
  3. Proposes immediate actions: “Order 50 units of REF-4521 today”
  4. Suggests creating an automatic rule for future alerts

The approach is more “act now” than “analyze fully.” ChatGPT wants you to do something right now.

Round 2 Verdict

Criteria Claude ChatGPT
Calculation rigor 5/5 3/5
Immediate actionability 4/5 5/5
Anomaly detection 5/5 3/5
Business context awareness 5/5 3/5

Claude wins this round, once again on depth. But ChatGPT scores points on the “stop thinking, start acting” aspect.

ROUND 3 — Product Description Generation

The Prompt

“Rewrite the descriptions of these 5 products (summer dresses) for SEO. Tone: elegant but accessible. Target: women 28-45. Include the product’s technical specs from the PrestaShop listing.”

Claude

Claude retrieves the product listings via MCP Tools Plus and produces descriptions that are… surprisingly human.

  • Each description has a different narrative structure (no copy-paste template)
  • It naturally integrates SEO keywords without feeling stuffed
  • It adapts tone per product: more casual for a linen dress, more sophisticated for an evening gown
  • It adds sensory micro-details: “The piqué cotton breathes with you through the hottest days”

Strong point: Claude spontaneously adds optimized meta title and meta description suggestions.

ChatGPT

ChatGPT delivers descriptions that are technically excellent for SEO:

  • Suggested H2/H3 structure
  • Well-controlled keyword density
  • Each description includes an integrated call-to-action
  • More “professional product sheet” format than narrative
  • It even proposes A/B variants for testing

Strong point: ChatGPT simultaneously generates product FAQ suggestions (the “People Also Ask” kind) to boost SEO.

Round 3 Verdict

Criteria Claude ChatGPT
Writing quality 5/5 4/5
Technical SEO optimization 4/5 5/5
Originality / variety 5/5 3/5
Useful extras 4/5 5/5

Near tie, slight edge to ChatGPT. If your priority is pure SEO, ChatGPT is formidable. If you want copy that makes people want to buy (conversion), Claude has a clear editorial advantage.

ROUND 4 — Operational Problem Diagnosis

The Prompt

“My conversion rate dropped 15% this month. Help me understand why by analyzing available data.”

Claude

This is where Claude crushes the competition.

Its approach resembles that of a senior consultant:

  1. “Before looking for causes, let me verify that the drop is statistically significant and not a seasonal artifact.” — Compares with the same period year-over-year
  2. Segments the drop by traffic source (if available in order data)
  3. Checks whether popular products are out of stock (stock/conversion correlation)
  4. Analyzes the average basket: does the drop come from order count or order value?
  5. Looks for temporal correlations: does the drop coincide with a price change, end of a promotion?

Claude’s conclusion (in the test):

“The drop appears primarily linked to the stockout of 3 best-sellers since the 8th of the month, combined with the end of your -20% campaign on the 5th. The decline is not structural but circumstantial. Recommendation: prioritize restocking REF-2847 and REF-3391, and launch a targeted offer for returning visitors.”

ChatGPT

ChatGPT produces a well-organized checklist of possible causes:

  • Technical issue (site speed, 404 errors)
  • Price changes
  • Stockouts
  • Seasonality
  • Competition

It’s relevant but more generic. ChatGPT lists hypotheses where Claude prioritizes and decides using real data.

Round 4 Verdict

Criteria Claude ChatGPT
Diagnostic methodology 5/5 3/5
Use of real data 5/5 3/5
Actionable conclusion 5/5 3/5
Nuance and caution 5/5 3/5

Claude dominates clearly. Multi-step reasoning on interconnected data is its natural territory.

ROUND 5 — Full Autonomous Workflow

The Prompt

“Run a complete audit of my store: identify issues, propose fixes, and apply the risk-free ones.”

This is the final boss. We’re asking the AI to chain analysis, decision-making, and action.

Claude

Claude excels in the analysis and recommendation phase. It identifies:

  • 47 products with empty descriptions
  • 12 products priced at 0 euros (error)
  • 8 categories without meta descriptions
  • 3 products with missing images

But — and this is characteristic of Claude — it’s cautious on execution:

“I can fix the category meta descriptions and fill in empty product descriptions. For the products priced at 0 euros, I’d prefer you validate each correction since a pricing error could have direct financial impact. Here’s the list with my suggested prices based on similar products in your catalog.”

Claude does what’s safe. It asks for validation on the rest. That’s reassuring.

ChatGPT

ChatGPT is more aggressive:

“I identified 70 issues. I’ve already fixed 34 (empty descriptions, meta descriptions, missing attributes). For the remaining 36, here’s what I suggest…”

ChatGPT acts first, reports after. It’s faster but requires higher trust in the tool.

Round 5 Verdict

Criteria Claude ChatGPT
Audit thoroughness 5/5 4/5
Execution autonomy 3/5 5/5
Safety / caution 5/5 3/5
Speed of results 3/5 5/5

ChatGPT wins this round if you’re after operational velocity. Claude wins if you want to sleep soundly.

The Final Scorecard

Challenge Claude ChatGPT Winner
Sales analysis 19/20 15/20 Claude
Stock management 19/20 14/20 Claude
Product descriptions 18/20 18/20 Tie
Problem diagnosis 20/20 12/20 Claude
Autonomous workflow 16/20 17/20 ChatGPT

Overall Score: Claude 92 — ChatGPT 76

My Honest Recommendation

I’m not going to give you the classic “it depends on your needs”. Well, actually I am, but with more precision:

Choose Claude + MCP Tools Plus if:

  • You manage a complex catalog (many combinations, multi-warehouse)
  • You want an assistant that thinks before acting
  • You need deep analysis to make strategic decisions
  • Data reliability and conclusion accuracy are your top priority
  • You’re managing your store solo and can’t afford mistakes

Choose ChatGPT + MCP Tools Plus if:

  • You need content at scale (descriptions, SEO, translations)
  • You want an assistant that executes fast with minimal supervision
  • You produce reports for third parties (immediate readability)
  • You’re comfortable reviewing and correcting afterward
  • You have a team that can validate actions

Or… use both

This isn’t a joke. With MCP Tools Plus, the same module connects both. The additional cost is virtually zero.

My personal workflow:

  • Claude for analysis, diagnostics, strategy
  • ChatGPT for mass execution, content generation, repetitive tasks

The best of both worlds.

What This Test Really Reveals

Beyond the Claude vs ChatGPT match, this comparison shows something fundamental:

Generative AI connected to your real business data changes everything.

Without MCP Tools Plus, Claude and ChatGPT are just smart chatbots that “imagine” answers about your business.

With MCP Tools Plus, they become operational collaborators working with your real data, real products, and real orders.

It’s this connection that makes the difference. Not the AI model itself.

The MCP Tools Plus Features That Make This Possible

For those wondering how both AIs technically access the same data, here’s what the module exposes via the MCP protocol:

  • Complete product catalog — products, combinations, prices, stock, images, descriptions
  • Orders and history — order details, statuses, associated customers
  • Analytics data — sales by period, by category, by product
  • Category management — tree structure, SEO, product associations
  • Customer data — segments, purchase history, abandoned carts
  • Write actions — stock, price, description, and status updates

Discover all features: nicolas-dabene.fr/modules/mcp-tools-plus/

The Remaining Question

This comparison is a snapshot in time. Both platforms evolve at breakneck speed. Claude 4 is expected, GPT-5 as well.

But one thing won’t change: the value comes from the connection to your data, not the model alone.

And that’s the role of MCP Tools Plus.

So, Team Claude or Team ChatGPT? Let me know in the comments. And if you’re already using MCP Tools Plus with either one, I want your feedback.

Nicolas Dabène — Developer of MCP Tools Plus for PrestaShop & convinced that the future of e-commerce is played at the intersection of AI and your business data.

Questions Fréquentes

Can you use Claude and ChatGPT simultaneously with MCP Tools Plus?

Yes, MCP Tools Plus exposes PrestaShop data via the standard MCP protocol. Both AIs use the same connector, allowing you to use them simultaneously at no additional cost.

Which AI assistant is best for managing a PrestaShop store?

Claude excels at deep analysis, diagnostics, and multi-step reasoning. ChatGPT performs better for fast execution, mass content generation, and visual reports. Ideally, you should combine both.

What is the MCP (Model Context Protocol)?

MCP is a standardized protocol that allows AI assistants to connect to external data sources like PrestaShop, giving them access to real business data rather than operating on generic knowledge.