🧠 Introduction: Addressing Frustration with Artificial Intelligence

In the whirlwind of e-commerce, every second counts. You, PrestaShop merchant, need precise stats to make quick decisions: which product to boost? Which customers to retain? But often, it’s chaos. You ask your agency for a report, and the wait stretches on… Frustration, declining responsiveness, and a risk to your revenue. On the other side, the agency is drowning in requests: writing SQL queries, formatting Excel files, updating dashboards. They’re overloaded, stressed, and dreaming of being more agile.

What if AI came to break this chain of frustrations? That’s exactly what’s happening with PrestaShop’s PS MCP Server and the revolutionary MCP Tools Plus module from BusinessTech/PrestaModule. Launched to transform these pain points into superpowers, they create an AI management assistant that understands your natural language requests and acts directly on your store.

In this article, I’ll immerse you in this new era. You’ll discover how these tools solve real frictions, free up time for innovation, and open a future where your PrestaShop becomes an intelligent partner. Ready to say goodbye to endless waits and hello to AI efficiency?

⚡ Part 1 – Context & Challenge: The End of Friction Between Merchants and Agencies

PrestaShop e-commerce is a living ecosystem, but it’s undermined by invisible frictions that slow everyone down. On one side, you, the merchant, want immediate insights: “Show me this month’s sales by customer!” But without suitable tools, the agency takes over, and the wait begins. Each day lost is a missed opportunity – a promotion not launched, poorly managed inventory, stagnating revenue.

On the other hand, agencies are trapped in a vicious cycle: complex SQL queries, manual exports, dashboards to update. It’s time-consuming, error-prone, and prevents them from focusing on high value: strategy, innovation, client growth. Result? Shared frustration, strained relationships, and untapped potential.

This is where AI enters the scene as a game-changer. Not a gimmick AI, but one that truly acts. PrestaShop’s choice to integrate the PS MCP Server is brilliant: it lays the foundation for smooth communication between AI and your store. Add MCP Tools Plus, and you have an assistant that transforms these frictions into fluidity. The challenge? Democratize access to complex actions, free merchants for creativity, and reposition agencies as strategists. It’s a transformation that will boost productivity and open new perspectives for the entire PrestaShop ecosystem.

🚀 Part 2 – Deep Dive: The Winning Duo PS MCP Server and MCP Tools Plus

Let’s dive into the technical heart of this revolution, without unnecessary jargon. It all starts with the PS MCP Server, the essential bridge between AI and your PrestaShop store.

The Fundamental Role of PS MCP Server

Imagine PS MCP Server as your AI’s nervous system. It connects a large language model (LLM) – like ChatGPT or Claude – directly to PrestaShop. Thanks to it, AI accesses basic tools to query and act on your store: read product, customer, order data, without reinventing the wheel.

Why is it strategic? PrestaShop normalizes all this. Instead of each dev creating their own protocol, you have a secure and consistent infrastructure. It’s like going from a chaotic road network to a smooth highway: AI can finally “talk” to your store without barriers, paving the way for advanced features. Launched November 19, 2025, it’s a masterstroke for standardizing AI in e-commerce.

The Advent of MCP Tools Plus: The Premium Extension That Changes Everything

PS MCP Server lays the foundation, but for a truly powerful management assistant, enter MCP Tools Plus, developed by BusinessTech/PrestaModule (us, the PrestaShop module experts!). It’s a premium module that extends the server’s capabilities, adding advanced tools for enriched communication.

With MCP Tools Plus, your LLM gains superpowers: access to more sophisticated queries, integration with compatible modules (like Sales Reports Pro for advanced reports). Simple configuration: activate it via PS MCP Server, purchase it on the Addons Marketplace, and you’re set. Combined with other MCP-compatible modules, it transforms AI into a versatile assistant that queries, analyzes and acts.

Which LLM to Choose to Maximize Impact?

The Server + Tools Plus duo is agnostic, but the LLM choice matters. It must be MCP-compatible and capable of chaining actions. Tests show: Claude (version 4.5 Sonnet) excels in comprehension, report quality and cost. ChatGPT (5.1 with dev mode ON) and Le Chat (Mistral) are solid too. Perplexity? Not there yet. Choose based on your needs: precision for complex reports, or cost for daily tasks.

In summary, this duo isn’t just tech; it’s liberation. It aligns AI with your intentions, making PrestaShop smarter than ever.

🧮 Part 3 – Concrete Application: MCP in Action with Real Cases

Enough theory! Let’s see how PS MCP Server and MCP Tools Plus solve concrete problems, transforming simple prompts into powerful actions. These scenarios are inspired by real needs, orchestrated by AI to eliminate friction.

📊 Scenario 1: Accounting Reports Generation

The case: End of month, you need a detailed sales report for your accountant. Before, it was hours of agency work.

Your prompt: “Generate the accounting sales report for the last month, including all products and all customers. Export the report in PDF format, then email it to the accountant (accountant@email.com).”

In action: PS MCP Server connects AI to PrestaShop. MCP Tools Plus, with a module like Sales Reports Pro, extracts and analyzes data. AI orchestrates PDF export and email sending (via third-party tool). Result: done in minutes, without human intervention. A merchant I advise saved 5h/month this way!

🎯 Scenario 2: Interconnected Marketing Actions

The case: Reward your top customers to boost loyalty, while verifying payments.

Your prompt: “I want to reward my top 10 customers of the month located in Europe. Identify them; ensure their orders were paid; generate a 10% discount voucher valid for 30 days for their next order; send an email to these customers with their discount code.”

In action: MCP Tools Plus handles customer segmentation and voucher generation via PrestaShop. The Server facilitates data access. Third-party connectors verify payments and send emails. It’s a smooth sequential workflow – a client saw their recurring sales jump 15% thanks to this.

📉 Scenario 3: Improving Product Visibility

The case: Boost products losing momentum with dynamic content.

Your prompt: “Help me improve the visibility of three products from the Ready-to-wear category, which have high margins and stock levels but whose sales have decreased over the last quarter, by generating videos based on their cover photo. Then update these products.”

In action: AI, via MCP Tools Plus and a video animation module, analyzes data, generates videos, and updates product sheets. Result: boosted visibility, relaunched sales. An e-merchant relaunched 20% of their catalog this way, effortlessly.

These cases show the power: complex tasks become intuitive, freeing merchants and agencies.

🌍 Part 4 – Vision & Future Impact: A Modularity That Changes Everything

This AI assistant era is just the beginning. In 5 years, imagine PrestaShop as a modular AI hub, where each module enriches the assistant.

The Mutation of Roles

For merchants: No more tedious tasks; focus on strategy. Your store anticipates your needs, like a co-pilot.

For agencies: From simple executors to AI architects. Create custom workflows, train clients – high-value services.

For devs like me: We go from coders to innovators, contributing to MCP Tools Plus for a living ecosystem.

Skills to Cultivate

Master prompt engineering and modular thinking. Choose your LLM for efficiency: Claude for precision, ChatGPT for versatility.

The impact? A more agile, inclusive e-commerce, where tech fades behind the human. PrestaShop leads the dance with this modularity.

🎯 Conclusion: Modularity in Service of AI

PrestaShop’s choice to adopt PS MCP Server and pave the way for modules like MCP Tools Plus is a major advancement. By encapsulating these powerful features in modules, the PrestaShop community fosters continuous enrichment of the management assistant. PS MCP Server is the key for the LLM to communicate, and MCP Tools Plus transforms this communication into complete and intelligent management assistance, capable of querying and acting on third-party modules and external services.

If you want to contribute to MCP Tools Plus enrichment, contribution mechanisms are planned. It’s the era where AI becomes your daily ally.

What will be your first query to this AI assistant?

🛒 Discover the MCP Addons for PrestaShop

Ready to transform your PrestaShop store with AI? The modules mentioned in this article are now available on the official PrestaShop Addons marketplace:

💡 Pro Tip: Start with MCP Server to establish the foundation, then upgrade to MCP Tools Plus for advanced features and seamless integrations.

Article published November 24, 2025 by Nicolas Dabène - E-commerce and AI expert with 15+ years of experience