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Managing Your PrestaShop Store in Natural Language (with MCP)

Introduction

Imagine: you’re an e-merchant, sitting at your desk after a long day. Instead of getting lost in the menus of your PrestaShop back-office, you simply write:

“Export this quarter’s sales and send them to my accountant.”

And a few seconds later… it’s done. No unnecessary clicks, no tedious manipulation — just a natural conversation with your store.

This vision is becoming reality. With the MCP Server launched by PrestaShop and the MCP Tools+ developed by BusinessTech/PrestaModule, we’re entering the era of conversational management. AI is no longer just analyzing: it acts. And this is a major turning point for the entire e-commerce ecosystem.

⚡ AI Moves from Words to Action

Managing a PrestaShop store is often a balancing act between creativity and repetitive technical tasks. We spend time configuring, exporting, adjusting, following up… at the expense of strategy.

The problem: an AI without hands

Tools like ChatGPT or Claude already know how to advise:

“Run a promo for your loyal customers” “Optimize your dormant stock”

But the problem is they can’t act. They remain brilliant “brains”… without “hands”.

The solution: a bridge between AI and your store

This is exactly where the Model Context Protocol (MCP) comes in. Designed to create a secure bridge between AI and your systems, it allows an AI to understand a request in natural language and execute it concretely — while respecting security and privacy rules.

🧩 The MCP Server – The Foundation of a New Dialogue Between AI and Store

The MCP Server, developed by PrestaShop, constitutes the technical foundation of natural language management. It doesn’t provide business functions itself, but manages the communication and security between your store and the various tools compatible with the protocol.

On November 19, 2025, PrestaShop will publish its first official MCP Tools: a set of basic tools allowing interaction with the store (reading products, customers, orders, etc.) via natural language. These tools represent the first functional building block of a larger future ecosystem.

🧠 What is MCP Tools+?

At BusinessTech/PrestaModule, we’re exploring MCP Tools+ as a premium extension of these basic tools. The goal is to add advanced tools for merchants and agencies, to enrich the analysis and management capabilities offered by MCP.

These tools focus on richer data: sales, margins, customer behavior, performance indicators… and many more features to come.

MCP Tools+ doesn’t perform direct actions: it’s the LLM (Claude, ChatGPT, etc.) that interprets the command and orchestrates execution through available tools. MCP Tools+ acts as a context and business intelligence amplifier, serving more fluid, readable and intuitive e-commerce.

💡 Natural Language as a Super-Power

The real change doesn’t only come from technology — it comes from natural language. This is the moment when humans no longer need to adapt to the machine. The machine understands humans.

PrestaShop tools would handle the basics: reading products, customers, orders. MCP Tools+ would add the analytical and contextual layer: sales, margins, segmentation, trends. And it’s the LLM that, from all this, would actually execute the command.

Result: we move from reactive mode (click, search, execute) to proactive mode (ask, understand, get). A gentle but powerful revolution for productivity.

🧮 3 Concrete Use Cases Made Possible

📊 1. Quarterly Sales Export

“Export last quarter’s sales and send them to my accountant.”

👉 A PrestaShop tool extracts product data. 👉 An MCP Tools+ provides advanced indicators: sales, margins, average cart, evolution. 👉 The LLM orchestrates formatting and sending according to the merchant’s request. A 15-minute task reduced to a simple natural sentence.

🎯 2. Reward Your Best Customers

“Identify the top 10 customers over the last 30 days and prepare a thank-you campaign.”

👉 A PrestaShop tool reads customer and order data. 👉 An MCP Tools+ enriches the reading with segmentation and purchasing behavior. 👉 The LLM then formulates actions to take via other third-party tools. The strategy remains yours, the logistics become fluid.

📉 3. Identify Products with Declining Sales

“Show me products whose sales are declining over the semester and suggest a marketing action.”

👉 A PrestaShop tool reads product data. 👉 An MCP Tools+ detects the downward trend via sales and margin analysis. 👉 The LLM deduces recommendations and guides the response. A complete loop between observation, interpretation and decision.

🌍 Impact for Web Agencies

For PrestaShop-specialized agencies, this evolution is a strategic opportunity.

Instead of limiting themselves to development or support, they can become conversational flow architects:

  • design custom tools for their clients,
  • create analyses and insights on demand,
  • or even train merchants to manage their store by voice.

It’s a transformation of posture: less raw technique, more business value and consulting.

🎯 Conclusion – Conversational E-commerce

PrestaShop’s MCP Server and BusinessTech’s MCP Tools+ concepts open a new page in e-commerce history: that of a store managed in natural language, where AI becomes a true action partner.

Merchants save time. Agencies gain a new value proposition. And the ecosystem gains technological maturity that puts humans back at the center.

AI doesn’t replace the merchant. It gives them back their power of action.

And you? What would be your first natural command to your PrestaShop store?

Article published on November 20, 2025 by Nicolas Dabène – PrestaShop & AI Expert with 15+ years of experience in e-commerce development.

Questions Fréquentes

What is the MCP Server and how does it work?

The MCP Server (Model Context Protocol Server) is the technical foundation developed by PrestaShop that manages communication and security between your store and various MCP-compatible tools. It doesn’t provide business functions itself, but allows AI to understand and execute natural language requests securely.

What is the difference between the MCP Server and MCP Tools+?

The MCP Server is the base infrastructure that handles communication. Official PrestaShop MCP Tools (product, customer, order reading) are the basic tools. MCP Tools+ from BusinessTech/PrestaModule is a premium extension that adds advanced tools for analysis (sales, margins, customer behavior, performance indicators).

Who actually orchestrates commands - the tools or the LLM?

It’s the LLM (Claude, ChatGPT, etc.) that interprets the natural language command and orchestrates execution through available tools. The tools (PrestaShop and Tools+) act as context and business intelligence amplifiers, but it’s the LLM that understands intent and coordinates actions.

What types of commands can you give to your PrestaShop store with MCP?

You can give natural commands like: ‘Export this quarter’s sales and send them to my accountant’, ‘Identify the top 10 customers over the last 30 days’, ‘Show me products whose sales are declining’. The system understands, analyzes, extracts data and executes the requested action.

When will the official PrestaShop MCP Server be available?

PrestaShop published its first official MCP Tools on November 19, 2025. These basic tools allow interaction with the store (reading products, customers, orders) via natural language and represent the first building block of a larger ecosystem to come.