AI-Native E-commerce Architect specializing in PrestaShop
Most online stores are still designed for humans. I prepare them for an agent-driven world — from business process automation to algorithmic governance, with AI built into the architecture from the ground up.
A web developer for over 15 years, I specialized early on in the PrestaShop ecosystem. I founded BusinessTech, the oldest PrestaShop module publisher in France, with 30+ modules and over 100,000 active installs.
My modules have been awarded 5 times at the PrestaShop Awards (including 4 jury favorites), recognized by the community and merchants for their reliability and innovation.
Since 2023, I have focused on the AI-native transition of e-commerce: how to integrate AI agents from the ground up in e-commerce architectures, not as an add-on layer.
My role is to make a complex transformation understandable and actionable. Generative AI is changing the rules — not just for content creation, but for the very governance of online stores.
I design architectures where AI agents orchestrate inventory, pricing, content and reporting. I train teams to pilot and supervise these systems. And I maintain an ecosystem of PrestaShop modules with AI integrated at every level.
I am based in Antibes (French Riviera) and work remotely with merchants and agencies in France and internationally.
Three core areas around the AI-native transformation of e-commerce
I design e-commerce architectures built from the ground up to be driven by AI agents — orchestration, governance, integrated human oversight.
30+ professional PrestaShop modules published on the marketplace, covering Google Shopping, Analytics, SEO/GEO, automations and AI integrations. Over 100,000 active installs.
Training courses, practical guides, in-depth articles and YouTube videos on AI applied to PrestaShop e-commerce. Goal: making the AI transformation accessible and actionable.
Best module of the year, awarded by PrestaShop from 2011 to 2020 — with 4 jury favorites and a top France Marketplace ranking.
30+ modules in production used by thousands of PrestaShop merchants in France and internationally.
Among the first in France to integrate the MCP Protocol (Model Context Protocol) in an operational PrestaShop e-commerce context.
Book a free 30-minute exploratory session to scope your context together and assess realistic next steps.
